The Dixie National Rodeo and Livestock Show began in 1965 as the brainchild of a handful of Jackson visionaries including Herman Massey, Percy Quinn, Robert Stockett, and former Agriculture Commissioner Jim Buck Ross. This event has grown and evolved over the years. It now has an estimated annual economic impact of over $20 million and draws in well over 100,000 visitors to the Fairgrounds each year.
The Dixie National is one of the largest professional rodeo east of the Mississippi River. The Dixie National Rodeo is produced by Smith, Harper, and Morgan Rodeo Company and hosted by the Mississippi Fair Commission in Jackson, Mississippi. The Dixie National has been nominated as one of the Top 5 Large Indoor Rodeos of The Year for the past five years. This award is voted on by the cowboys in the Professional Rodeo Cowboy Association (PRCA).
Miss Dixie National is required to attend all performances of the Dixie National rodeo, participate in the annual parade, and promote the rodeo by attending hospitals, nursing homes, and schools. She needs to be a moral, upstanding Christian young woman, who strives to be an ambassador and role model, throughout her reign.